Young Jaromir Dlabal, a Czech pastry chef, embarked on a 'wandering' journey, as it was called at the time, in the 1920s. He ended up in Belgrade and decided to stay there. In love with Serbia, he started a family and changed his name to Dragomir Jovanović. He initially worked at the 'Zora' pastry shop on Nušićeva Street, and from 1936, he entered into a partnership with the renowned Belgrade pastry chef, Lubardić. That’s why our pastry shop is still known to many by the surname of this skilled master. The 'Lubardić' pastry shop provided its specialties to the royal court during the golden age of Belgrade.
Based on Viennese and Budapest pastry traditions, using carefully selected ingredients, we continue to create unique specialties following the recipes of old masters – Florentines, Padobranes, Kitnikes, Komizbrots, Milihbrots, Croquembouches, Išleres, a variety of cakes, and Swiss rolls.
After the death of the owner, Dragomir Jovanović, the business is skillfully managed by his wife, Biserka. Known affectionately as Baka Bisa, one morning she accidentally 'invented' the pastry for which we are still known today, while having Milihbrot with whipped cream for breakfast. She was delighted with this combination and thought that these simple yet delicious milk dough croissants with whipped cream would also appeal to our customers. And so it was—generations of high school students enjoyed these soft croissants during their breaks. Now, as adults, they still remember their high school days and our croissants with whipped cream. We continue to offer that feeling of nostalgia, satisfaction, and a reminder of the good old times; you can try our fresh croissants with whipped cream every Friday.
In the harsh conditions of hyperinflation and shortages of raw materials, Mrs. Biserka steps back and hands over the business to her daughter, Zlatana. She is joined by Vlatko Novačić, a professional pastry chef with rich experience and exceptional talent.
The memory of Uncle Dragomir lives on through the name of our pastry shop (D.J. are his initials). However, as every tradition evolves and adapts to the times, our young customers now call us 'DJ.' Traditional and contemporary, nostalgic and modern – there's something for everyone! That is what 'DJ' represents today.
Address: Svetozara Markovića 36
Contact Phone: +381 11 323 5678
Email: poslasticarnicadj@gmail.com
Website: www.poslasticarnicadj.com
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